If you’re trying to make a living as a contractor, you’re probably struggling to distinguish yourself from a dozen different competitors all at once. It’s an intense field. The good news is that it might be easier than you think to generate more leads and make more sales, so if you’re ready to move into the next income bracket, here are just four ways to boost your contractor leads.
1. Get Social
Social media is more than just a passing trend. With billions of users on billions of devices, it’s become one of the most pivotal ways to connect with an on-the-go world that expects everything to be available via smartphone. If you aren’t on sites like Facebook, Twitter, LinkedIn and YouTube, you’re missing out on huge swatches of potential customers who could provide your company with some great leads.
2. Start A Blog
Blogs are the more in-depth version of social media. They’ll engage your customers in a similar way, and they’ll allow your customers to get to know you the same way that your Twitter account does, but their content will provide a deeper and richer experience when it isn’t limited to 140 characters. You can go into detail about topics like renovations, kitchen upgrades, roof fixes and foundation problems.
3. Learn About SEO
Search engine optimization (SEO) is what you’ll need to make your website stand out on search engines like Google. Instead of being stuck on page 20 whenever someone searches for contractors in your area, good SEO will bring you to the top of the list. You’ll need to learn how to use it, however, and that means educating yourself in topics like keywords and analytics. Start today for more leads tomorrow.
4. Get In Their Inbox
Email marketing has taken a backseat to things like social media, but it’s still an important part of attracting and retaining customers. People may or may not be willing to read daily updates from a contracting account, but they might be more tolerant of a bi-monthly email newsletter. As a bonus, you’ll be reaching them directly in their inbox where your message can strike home.
These are just a few tips for generating more leads as a contracting business. It doesn’t matter if you’re a wide-eyed beginner or an experienced professional; these techniques will work across the board, so don’t be shy about implementing them. Good luck!