4 Ways to Generate More Leads as a Contractor

contractor leads

If you’re trying to make a living as a contractor, you’re probably struggling to distinguish yourself from a dozen different competitors all at once. It’s an intense field. The good news is that it might be easier than you think to generate more leads and make more sales, so if you’re ready to move into the next income bracket, here are just four ways to boost your contractor leads.
1. Get Social

Social media is more than just a passing trend. With billions of users on billions of devices, it’s become one of the most pivotal ways to connect with an on-the-go world that expects everything to be available via smartphone. If you aren’t on sites like Facebook, Twitter, LinkedIn and YouTube, you’re missing out on huge swatches of potential customers who could provide your company with some great leads.
2. Start A Blog

Blogs are the more in-depth version of social media. They’ll engage your customers in a similar way, and they’ll allow your customers to get to know you the same way that your Twitter account does, but their content will provide a deeper and richer experience when it isn’t limited to 140 characters. You can go into detail about topics like renovations, kitchen upgrades, roof fixes and foundation problems.
3. Learn About SEO

Search engine optimization (SEO) is what you’ll need to make your website stand out on search engines like Google. Instead of being stuck on page 20 whenever someone searches for contractors in your area, good SEO will bring you to the top of the list. You’ll need to learn how to use it, however, and that means educating yourself in topics like keywords and analytics. Start today for more leads tomorrow.
4. Get In Their Inbox

Email marketing has taken a backseat to things like social media, but it’s still an important part of attracting and retaining customers. People may or may not be willing to read daily updates from a contracting account, but they might be more tolerant of a bi-monthly email newsletter. As a bonus, you’ll be reaching them directly in their inbox where your message can strike home.
These are just a few tips for generating more leads as a contracting business. It doesn’t matter if you’re a wide-eyed beginner or an experienced professional; these techniques will work across the board, so don’t be shy about implementing them. Good luck!

Three Ways to Keep Your Business Protected This Year

Business Protected

As a small business owner, your attention is pulled in many different directions each day. You are thinking of ways to attract new customers while still caring for your employees and planning for tax season. Since your business is so important to you, you do not want to do anything to put it at risk. This year, keep these tips in mind to ensure your business is adequately protected.

Check Your Insurance Coverage
No one wants to think of something going wrong with their business, but dealing with the unexpected is part of being a business owner. You can’t control everything that happens, but you can ensure that your business is covered with high quality insurance. Even if your company is very small right now, you do not want to skimp on insurance coverage. Get the most bang for your buck and comprehensive coverage by searching for customized policies. For instance, horse trainer insurance is a great choice for training businesses since it covers the unique needs of your company and your customers.

Hire the Right Employees
One of the best ways to protect your business is to hire the right employees. Whether your staff consists of hundreds of employees or just one assistant, you can’t be too careful about who you give access to your business and your clients. Performing a basic background check is a good way to screen employees, but many business owners prefer to take the process even further.
Conducting detailed interviews allows you to get to know a person before you hire him. During the interview, make note of how he talks about his former employer and co-workers. If a potential employee seems jaded and bitter, he will likely bring that bad attitude into your business as well.

Set Policies and Procedures
You’ve heard the saying that the customer is always right, but unfortunately, some unethical customers might try to take advantage of your business. When you’re just getting started, it’s very important to set clear policies and procedures in place. A well-written return policy lets customers know what they can expect if they aren’t satisfied with a purchase, and it helps eliminate pesky arguments.

When you take the time to examine your business, you can put adequate protective barriers in place to help your company continue to thrive.

New Year, New Business Plan: What To Do In 2017

business plan

As the New Year continues to unfold, business owners across the globe are thinking critically about what they might do in order to attain exceptional conversion rates and more industry authority. While there are diverse methodologies you might deploy for the purpose of optimizing your conversion rates, the following business-building modalities can prove particularly useful:

1. Optimize Your Software.

Using the latest and greatest software is a great way to push your business forward this year because it enables you to expedite and optimize the completion of your daily operations. When you start shopping for new accounting software, make sure that the products you purchase come with most or all of the following features:

• Check printing
• Vendor records management
• AP document attachment
• 1099 forms
• Accounts receivable and billing
• Invoice creation
• Customer accounts management
• Custom accounts receivable terms
• Progress billing
• AR aging reports
• Sales attributions
• Accounts payable purchase order reconciliation
• Cost of goods sold reporting
• Account holds
• Recurring invoices
• AR comment support
• Balance-forward

In addition to investing in new accounting software, consider the value of buying new time tracking software and customer relationship management software. You can also attain CAD/CAM software such as Mastercam for Solidworks from companies like Sierra CAD/CAM, Inc.

2. Build Brand Ambassadors.

In addition to updating your software this season, make sure that you take time to build brand ambassadors. Brand ambassadors are individuals who share your product or service line with other people in their social networks. This could be anyone from co-workers, family members, or friends. Building brand ambassadors is a particularly powerful company optimization technique because it functions as a form of word-of-mouth advertising. Because people are more likely to want to invest in a product line if someone they know affirms its value, you don’t want to overlook the value of this strategy.

There are many techniques you can deploy to make an individual a brand ambassador. One is by including Share Buttons on your blog posts and web articles. Another is by developing a referral program in which your current customers receive points or discounts when they convert a friend to your brand.

3. Read More Business Books.

Reading business books is another company optimization technique you should deploy in 2017. This is the case because these books are filled with information regarding how you can optimize daily operations, improve conversion rates, enhance your marketing plan, find the right business partners, etc. Some of the business books you may be interested in reading include:

• Rich Dad, Poor Dad
• Awaken The Giant Within
• Outliers
• Good To Great
• Four Hour Work Week

Don’t Delay: Prepare For The New Business Year Today!

2017 can be your company’s most successful year ever. To make it happen, consider implementing the business optimization techniques outlined above!

Calling On Other Employees

There are times when you might not be able to call someone on the phone and have a conversation or meet with them in person. Video conferencing Tucson AZ businesses take part in will allow everyone involved to see new innovations with the company while giving everyone a chance to meet in a face-to-face setting without traveling. The video conference can give someone in the business an opportunity to demonstrate a new product to others who are in different states or to a large group of people without leaving the office. It also helps with data sharing as graphs can be shown on the video call as well as other information that gives a better idea as to how the business is doing when it comes to making money.

One of the benefits of conference calls is that it will reduce travel costs. Those who are involved in the business won’t have to leave their state in order to have a meeting. The costs associated with the travel expenses of one employee are often considerably more expensive than using a video conference system.

There could be offices in other states or countries that come together to give ideas on what should be sold by the company or how the company could be better managed so that employees and employers feel successful. A video call is ideal for getting everyone together so that they can share ideas instead of dealing with mailing systems or another type of communications system that might not allow everyone to see the faces of each other. When you’re able to see and speak to each other, even on a video, it can sometimes give you a positive vibe that the business needs in order to succeed. You can see the body language of the others who are involved with the business. This gives you a chance to see how others really might feel about a new idea whereas listening to someone on the phone doesn’t usually give an indication as to the feelings that someone has about a project until that person makes a final decision.
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How to Get the Most for Your Money When Taking an Online Course

online courses

One of the many reasons people enroll in online courses is they realize that doing so is often cheaper than taking classes in traditional settings, especially when they factor in things like transportation methods, parking privileges and other necessities related to on-campus classes. Even if an online class seems less expensive, the costs may still outweigh the benefits unless you’re careful to take a money-saving approach to learning.
Keep Your Textbooks in Good Shape

Whether you buy new or used textbooks, treat them with care, especially if you plan to sell them once you’ve completed your online class. Use removable highlighting tape rather than actually marking the pages with highlighters. That’s one practical way to keep your books ready for future readers, and potentially get more money when selling them.

Because you’re taking an online course, there’s no way to visit a campus bookstore for a textbook-buyback event. However, you may have luck selling your books through student message boards, classified ads, or even on websites such as Amazon.
Stay Sufficiently Motivated

Generally, online courses work best for people who’ve taken the time to have inquisitive attitudes when researching the best courses for them. But, it’s not enough to merely find a course that interests you. You must also commit to putting in enough effort to get excellent grades and fully embrace the learning experience. That may mean participating in online discussions, doing assignments for extra credit, or waking up a half hour earlier than usual on weekdays so you have time to reread previous assignments before content in new chapters.

If it seems your enthusiasm is waning, it may be useful to get advice from people you know who have also taken online courses. They might have some study tips to share, or at least help keep your spirits up.
Practice Good Communication Skills

No matter your course of study, it’s crucial to engage in thorough communications with your teacher, especially when things aren’t clear. Otherwise, you could waste a lot of money and time just because it turns out you didn’t understand something correctly and failed to reach out to the person in charge of the class. Whether you talk on the phone, use e-mail, or do both, figure out your preferred methods of getting in touch and don’t wait too long before using them.
Choose Courses Carefully

Unfortunately, many people don’t get their money’s worth when taking online courses simply because they picked courses that didn’t genuinely interest them or pursued subjects that weren’t suited to their strengths.

In order to select the right bachelors degree program for you, think about how your passions could put you on a marketable, lucrative career path. Also, consider how some of your traits make you well equipped for certain jobs. For example, good managers are excellent problem solvers and can confidently take the lead. To discover more typical characteristics of competent management personnel, click here.

As you can see, there are several things you can do to make online courses offer the best possible value. By trying these suggestions, you should find online learning is money well spent even before earning your degree.